Logo & brand manual design
We design custom logos and visual identities for new projects, companies and brands that want to look professional, consistent and memorable — from the logo itself to a brand manual and supporting graphics for online and offline communication.
Free consultationA visual identity that gives the brand a clear direction
A logo is often the first thing people associate with a brand, but on its own it isn't enough. To feel credible and professional a brand needs a consistent visual system that carries through the website, social media, advertising, printed materials and day-to-day communication.
We design the logo and brand manual around the character of the brand, the target audience and the way you want to communicate. The goal isn't just a nice graphic — it's a visual foundation you can use long term as the project grows.
Who this service is for
New projects and brands
Starting a new project, company or service and need a professional visual foundation? We'll prepare the logo, colours, typography and core communication rules so the brand feels consistent and credible from day one.
Companies unifying their visual style
Using the logo, colours or graphic elements inconsistently? We'll help you set up a visual identity so the brand feels coherent across the website, social media, advertising and company materials.
Brands preparing a website or online store
About to launch a new site, online store or digital product and want it to have a clear visual direction? The logo and brand manual create a solid foundation for graphics, content, ad banners and other online communication.
Companies preparing a rebrand
Existing logo or visual style that no longer fits where the company is today? We'll propose a refresh or a new direction that better captures your current positioning, services and audience.
What we handle when designing your logo and brand manual for you
Every visual identity is designed around the character of the brand, the audience and how it will be used. From the very first draft we make sure the logo works not just on its own but also on the website, social media, advertising and other materials.
A brand manual keeps the brand consistent
A brand manual isn't just a document with a logo. It's a practical guide for working with the brand going forward — keeping the website, social media, ad banners, print, presentations and other materials visually aligned.
With clear rules you know which colours to use, how to work with the logo, which typography to apply and how the brand should feel in different situations. This matters most when several people work on the brand — a designer, a marketer, a developer or an external supplier.
What a brand manual can include
the primary logo and its variants
the clear space and minimum logo size
rules for using the logo on light and dark backgrounds
the core colour palette
recommended typography
supporting graphic elements
usage examples for web, social media or print
rules for online and offline communication
guidance for ad banners and other visual materials
Visual style has to work in real life
We design the logo and brand manual with a clear sense of where the brand will actually appear. The identity for a local service is different from the one for an e-commerce store, a corporate website, a personal brand or a project relying on online ads and social media.
That's why we don't only focus on the symbol or wordmark. We care about how the brand will be perceived, how it differentiates from competitors and how usable it is in everyday communication.
What we focus on during design
the first impression the brand should give
who the brand is for
the segment and price tier you're operating in
the values and qualities the visual style should support
everywhere the logo and identity will be used
how the brand should stand out from competitors
styles, impressions or associations to avoid
how the visual style should connect with the website, online store or ad creative
How we work together
Consultation
We align on the goals, the character of the brand, the audience and how the visual identity should feel.
Proposal
We prepare the visual direction, logo concept, colour palette and typography that fit your brand.
Feedback
We walk through the proposals together, refine details based on your comments and lock the final visual identity.
Build
We finalise the logo, brand manual and all the variants and assets needed for further use.
Handover
We hand over the logo exports in the right formats, the brand manual and recommendations for working with the brand going forward.
Consultation
We align on the goals, the character of the brand, the audience and how the visual identity should feel.
Proposal
We prepare the visual direction, logo concept, colour palette and typography that fit your brand.
Feedback
We walk through the proposals together, refine details based on your comments and lock the final visual identity.
Build
We finalise the logo, brand manual and all the variants and assets needed for further use.
Handover
We hand over the logo exports in the right formats, the brand manual and recommendations for working with the brand going forward.
Indicative scope and pricing
Every project is built around the specific brand, scope of deliverables and how the identity will be used. The packages below act as a reference frame for the most common types of projects — the exact scope and price are always proposed after the initial consultation.
Start
A core custom logo for a new project, service or smaller brand that needs a professional visual foundation for online presence.
- initial consultation and brand understanding
- basic market, competitor and audience analysis
- proposed visual direction
- custom logo design
- core colour palette
- core logo variants for common use
- logo exports for digital use
- recommendations for working with the brand
Standard
A logo and core brand manual for companies and brands that want a consistent visual style for website, social media, advertising and day-to-day communication.
- deeper understanding of the brand, audience and competition
- logo design and visual direction
- colour palette and recommended typography
- logo variants for different use cases
- rules for correct logo usage
- core brand manual
- examples of the visual identity in real-world use
- exports for digital and print use
- a good fit for brands that want to feel consistent and professional
Pro
A more complete visual identity for companies, brands or projects that need a broader system, more deliverables and preparation for long-term communication.
- a more comprehensive visual identity
- extended brand manual
- advanced rules for working with logo, colours and typography
- supporting graphic elements that match the brand character
- usage examples across more types of materials
- graphic assets for online and offline communication based on scope
- preparation for website, online store, social media or ad campaigns
- a good fit for brands building a long-term, consistent presence
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Ready to start?
Drop us a message. We usually reply within 24 hours on business days with the first steps and an indicative quote.
Free consultation